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Channel: Accounting and Small Business /Beverly Shares » Pricing
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Secrets Of Freemium Pricing: Make The Cheapskates Pay

How-to set your pricing models — frank speak.  Small business sales Excerpt: Even being a cheap bastard myself, I made every possible mistake in selling to the rest of you. Read full article via...

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5 Psychological Studies on Pricing That You Absolutely MUST Read

As the title states, this article is a must read for small business owners struggling with pricing — and who doesn’t?  Great detailed information as usual from KISSmetrics. Excerpt:  Below I’ve...

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Using Loss Leaders as Pricing Strategy: What Business Owners Should Know

Small business need-to-know descriptions and accounting compliance –  the first question:  is it legal in your state?. Excerpt:  A loss leader is a method of pricing an item at lower than the current...

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How to Find Out What Customers Will Pay – HBR

Good article on pricing your product or service.  The criteria should be “what the market will bear”.  Surprisingly, this is not the decision criteria most businesses use .  Read tips and advice....

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The Logic Behind E-Tailers’ Mercurial Pricing – HBR

Hey guys, did you know this?   I can say as a consumer I was aware but this article is really a heads up that is far beyond my awareness.  As an retailer, are you matching your competitors in taking...

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